Everything from discovery to certificate, in one place
A professional website that brings students in — plus scheduling, payments, reminders, reschedules, rosters, and certificates. One login instead of six subscriptions, from your desk or your phone at the range.
14-day free trial · No credit card required · We never take a cut of your sales
The old way
Stop duct-taping tools built for other industries
However you got a website, you still end up juggling separate tools for booking, reminders, rosters, reschedules, and follow-ups — none of which talk to each other.
DIY WordPress
A theme, nine plugins built for salons and gyms, and every update is yours to babysit. The booking flow still doesn't know what a waiver is.
Template builders
Generic drag-and-drop sites look like everyone else's and stop at "contact us" — no rosters, no reminders, no reschedules, no certificates.
Hire a web firm
Thousands up front plus monthly maintenance for a prettier version of the same plugin stack — and you still juggle separate booking and email tools.
InstructorOps replaces the whole stack — website, registration, payments, notifications, rosters, reschedules, and alumni follow-up — built for firearms training from day one.
What you get
From the first signup to the final certificate
Most instructors juggle a website builder, a booking app, a payment processor, and a spreadsheet. InstructorOps does the same work in one login.
Your website
A professional website, designed for you
No drag-and-drop builder to fight and no plugins to babysit. Tell us about your business and we design a site around your brand — your courses, schedule, and online registration, live on your own domain.
See how it works
Scheduling & booking
Class dates and 1-on-1 slots students book themselves
Publish your calendar once. Students reserve open seats, book appointments, and reschedule on their own — with waitlists and Google Calendar sync handled for you.
How booking works
Students
Every student, waiver, and receipt in one place
Rosters, signed waivers, certificates, and purchase history live on each student's record — and they get a portal of their own to log into.
See the dashboard
Waivers & certificates
Signed before they step on the line
Waivers are collected at registration and stored on each student's record — verify with one tap at check-in. When the class wraps, issue certificates without touching a scanner.
See what's includedMobile
Run the whole business from your phone
The dashboard is built for the range, not the desk. Pull up a roster, take a payment, check students in, and message a class from the line — no laptop required. A native companion app is on the way.
See plansPlus everything else it takes to run classes
Abandoned cart recovery
When a student starts registering but doesn't finish, we win them back automatically — escalating reminders and an optional discount recover revenue most instructors quietly lose.
Email & text messaging
Send announcements and class reminders, or automate them before each class. Premium includes a texting number, 10DLC compliance, and a monthly allowance; SMS and MMS draw from one shared balance.
Memberships, packages & gift cards
Sell recurring memberships, multi-class packages, and gift cards alongside your courses.
Reporting
See what you've earned, who's enrolled, and which classes are filling up.
Review funnel
Ask happy students for a review automatically after class — and grow on word of mouth.
Add-ons & rentals
Sell gear, add-ons, and rentals right in class registration — one checkout, one receipt.
Staff seats
Give co-instructors and front-desk staff their own logins with the right permissions.
How it works
Live in three steps
Tell us about your courses
Answer a few questions about your classes, pricing, and availability.
We design your site
We build a professional website from your answers — no builder to wrestle with. Most instructors are live within days.
Take registrations
Students book and pay online, and you manage everyone from the dashboard.
Payments
Charge the way your classes actually work
Take a deposit to hold a seat, collect the balance later, or charge the full amount up front. Sell memberships, class packages, and gift cards. Stripe pays out straight to your bank — and we don't profit off your success. Our price stays flat no matter how many students you train.
- Flat monthly price — we never take a percentage of your sales
- You pay only Stripe's standard card processing, like any business
- Deposits & pay-in-full for courses
- Installment payment plans
- Recurring memberships & class packages
- Gift cards and promo codes
- Automatic receipts, refunds & waivers
Built by instructors, not a template shop
InstructorOps comes from inside the industry — built by and with working firearms instructors who were tired of cobbling together plugins made for salons and gyms, paying web firms thousands for a site that still couldn't take a registration, and juggling five subscriptions to run one class calendar. Every feature is here because an instructor needed it on a real class weekend — not because a product team guessed.
Pricing
Simple pricing that grows with you
One flat monthly price — about what you'd pay for WordPress hosting and maintenance alone. We never take a percentage of your sales; you pay Stripe's standard card processing, like any business, and nothing more to us as you grow.
Basic
Everything a solo instructor needs to get online and get paid.
- Professional website, designed for you
- Course listings & online registration
- Stripe payments, deposits & refunds — no cut of your sales
- Waivers & certificates
- Student CRM & email reminders
- 1-on-1 appointment booking
- Messaging Access add-on — $15/mo (texting number + 10DLC compliance)
- Mobile-ready dashboard — use it right from the line
Premium
Automation, revenue tools, and room for your team.
$30/mo messaging value included
Dedicated number + 10DLC compliance, plus up to 500 SMS or 180 MMS/mo
- Everything in Basic
- Custom domain
- Memberships, packages, payment plans & gift cards
- Automations, workflows & two-way SMS inbox
- Review funnel & compliance reporting
- Add-ons, gear & rentals
- Staff seats for your team
Range
For ranges & multi-instructor teams.
- Everything in Premium
- Multiple instructors
- Advanced reporting
- Dedicated support
Every plan starts with a 14-day free trial — no credit card required. Cancel anytime.
Frequently asked questions
- Do I need a website already?
- No — we design a professional site for you during onboarding. Start on a free subdomain, or connect a custom domain on the Premium plan.
- Do you recover abandoned registrations?
- Yes. When a student starts signing up for a class but doesn't finish paying, InstructorOps automatically follows up with a short series of reminders — and, if you choose, a one-time discount that applies itself when they come back. You see every active cart and the revenue you've recovered right in your dashboard. It's included with Premium.
- How does text messaging billing work?
- Premium includes a dedicated texting number, 10DLC compliance registration, and a monthly messaging allowance (up to 500 SMS or 180 MMS). Basic can add texting for $15/mo. SMS and MMS draw from the same messaging balance — SMS is billed per segment, MMS per message, and incoming and outgoing messages both count toward usage. Need more? Buy messaging credit packs anytime — purchased credit doesn't expire.
- Will you shut me down for being a firearms business?
- No. InstructorOps is built exclusively for firearms training, so you'll never get the surprise "prohibited business" email instructors get from generic platforms. Payments run on Stripe, which fully supports training businesses.
- Do you take a cut of my sales?
- Never. You pay one flat monthly price whether you train 10 students a month or 1,000. The only per-transaction cost is Stripe's standard card-processing fee, which every business pays.
- How do payments work?
- Payments run through Stripe Connect, so money lands directly in your own bank account. You can take deposits, payment plans, memberships, packages, and gift cards.
- Can students book and reschedule on their own?
- Yes. Students register for classes, book 1-on-1 sessions, and reschedule themselves online — with waitlists and optional Google Calendar sync handled for you.
- Can I bring my existing students?
- Yes — add them to your roster and they're tracked like any other student, with a portal login of their own. Have a big list? We'll help you move it over during onboarding.
- Is there a free trial?
- Yes — every plan starts with a 14-day free trial, no credit card required. You only pay once the trial ends, and you can cancel anytime.
- Can I use my own branding and domain?
- Absolutely. Your site is designed around your brand, logo, and content, and Premium plans can connect a custom domain.
Put your next class online this week
Start your trial, tell us about your courses, and take your first registration on a site we design for you.